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STRATEGIC SAUCE…THAT’S A WEIRD NAME. WHAT IS IT?

Yeah, it is a weird name. Moving along!

Strategic Sauce is a blog and online resource created by me, Dustin Lien, to do 3 things:

  1. Teach random people how to start a business without investing oodles of dough (cool word for $)
  2. Teach random people how to take their existing business and blow it up (call me a marketing nerd. I dare you.)
  3. Get to know these random people and connect them with each other to engage in community and be best friends.

WHO IS DUSTIN LIEN? AND HOW DOES HE KNOW HOW TO DO THIS STUFF?

dustin lien

I’m a pretty average guy that rejected the concept of the typical 9-5 job. After working corporate marketing positions and acting like a total “wantrepreneur” (someone who wants to start a business, but doesn’t actually take action and make it happen) for 5 years and getting fake fired by my boss, I finally made the mental decision that my only acceptable option was entrepreneurship…so I got serious, and founded a marketing agency called Jump Influence that I now run full time.

FREEDOM TO LIVE LIFE ON YOUR TERMS

It didn’t come easy, and it took a lot of struggle and failure for me to succeed with a business. Whether you’re looking for how to start a business, or looking for strategies to grow your side business to full time, just remember that the Strategic Sauce Community and I are here to cheer you on every step of the way. It is possible, and it is worth it.